The La Senza Bra Fitting Bus will be coming to a Shopping Centre near you in the run up to Christmas,
encouraging women to take the La Senza Bra Fit Challenge and raise money for a local charity at the same time.
Currently over 70 per cent of women are wearing the wrong size braand La Senza, the Bra Fitting Specialist
is committed to encouraging women to get professionally fitted.
Wearing the right size bra can improve posture, is much more comfortable to wear and can be a fantastic confidence booster.
And with La Senza donating 50p to a local charity for every woman fitted on the La Senza Bra Fitting Bus, there's never been a better time to get fitted.
Stunning model Danielle Bux, who is a 32DD, has joined the bra campaign and says: “Looking and feeling good is so important to a woman. The wrong size bra can be painful, ruin your posture and dent your confidence.
Whatever your figure, you need to have the best bra and it really is a shame that so many women wear ill-fitting bras. It is time for the women of Britain to invest in a properly fitted bra!”
The La Senza Bra Fitting Bus is a cerise pink Routemaster-style bus with luxurious bra fitting rooms on the top floor and a glamorous
La Senza boutique, complete with our most popular bra styles,
fully transactional tills and banquettes to relax on downstairs.
The bus will be launched at Lakeside Shopping Centre on 12th September
and will remain at the Shopping Centre until Sunday 14th September when it embarks on the next stage of a nationwide tour of shopping centres, in the run up to Christmas.
As well as receiving a free bra fitting and helping a local charity, everyone who boards the La Senza Bra Fitting Bus will receive
great discounts to spend in store and the chance to win a year's supply of lingerie!